About
A Danish company, run out of two time zones.
SinoNord exists because the distance between a Nordic buyer and a Chinese factory is rarely the shipping distance. It is language, business culture, and knowing which questions a supplier will not answer unless you ask them directly.
Advisory only. SinoNord does not take commission from suppliers, and does not resell.
Company
SinoNord Consulting
CVR 46 45 42 86
Based
Copenhagen
Regular travel to China
Languages
Danish · English
Mandarin
Clients
Nordic SMEs
Import and manufacturing
Who you will be talking to
“Most of my work is telling clients what a supplier will actually do, not what they said they would do.”
SinoNord is run by its founder, who works directly on every engagement — there is no account layer between you and the person talking to the factory. Background in procurement and supply chain work between Scandinavia and mainland China, with supplier relationships built in Guangdong, Zhejiang and Jiangsu.
Founder, SinoNord Consulting · Copenhagen & China
Scope
Clear about what this is.
An advisory firm, not an agent and not a trading company. The distinction matters for how incentives line up.
What SinoNord is
An independent advisor paid by you, working on your side of the table with the supplier.
- Paid by the client only
- No supplier commission
- Findings in writing
What SinoNord is not
Not a reseller, not a freight forwarder, and not a law firm. Where legal counsel is needed, you get pointed to it.
- No margin on goods
- No legal opinions
- No hidden sourcing fee
Who it is for
Nordic SMEs importing from China, whether the first container or the fiftieth.
- First-time importers
- Existing supply bases
- Companies diversifying
Principle
Advice you can check.
Every recommendation comes with what it rests on — the supplier data, the regulation, the price comparison. If it cannot be shown, it does not go in the report.
一
Independent
No commercial relationship with the suppliers being assessed.
二
Documented
Findings written down, sourced, and usable after the engagement ends.
三
Operational
Advice that survives contact with a real purchase order.
Start with a conversation.
Tell us what you are sourcing and we will tell you honestly whether we can help.